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"How can Transformers possibly 'sell out'? It started as a 20-minute toy commercial."
—Ethan, Shortpacked!
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The Merchandise Driven show, otherwise known as the "half-hour toy commercial", is not merely a television show (or other work) with a line of toys licensed on the side, but a television show created from a line of toys. The program exists largely to sell these products to the audience, and this is most commonly associated with cartoons and Anime targeted at a younger audience -- though some shows can start out independent, and later become Merchandise Driven after too much success.
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